This widget provides the most extensive range of features for automating the sending of emails, but this approach requires you to be attentive.About mailbox restrictions
The Mailer sends emails using your email inbox. On average, each postal service puts a limit of 2-3 thousand letters per day. We recommend that you do not exceed these limits, otherwise the mailbox can be blocked.
For bigger mass mailing use paid SMTP servers with guaranteed delivery and blocking protection, e.g. SendPulse
. Detailed information about the settings is available in the manual.About automation
Make sure that triggers in the templates do not start by sending the same template an infinite number of times. For example, you can accidentally configure an email to send the same template again when it is opened. Thus, as soon as the client opens the email, the same one will be sent to him, as soon as the client opens the second one, the third one will follow, and so on.
An even worse scenario is automatically sending the same template when the email is not opened. This will cause the sending to loop until someone opens the last email, so if a client adds you to SPAM and never opens your emails again - the messages will be sent ad infinitum.
Test the email chains on your mailbox before you send it to customers.
Do not send out newsletters to a database of e-mail addresses unless you have been explicitly given consent to receive such messages.
Always insert unsubscribe trigger links from your email chain, so the customer can easily unsubscribe from you. You can do this, for example, by having the additional toggle switch «Newsletter»
field in the lead. Based on this field, you can filter the actions in the digital pipeline.
The maximum size of the email body (text and HTML code) should not exceed 8 MB.About the restrictions on tracking email openings
The widget helps to track the opening of emails by the recipient, but the tracking may not work in all cases.
Technically, you cannot track the opening of an email if:
- displaying images in an email is disabled.
- a specialized desktop email software is used (The Bat or similar).
- additional browser extensions disabling pixel tracking on websites are used (AdBlock or similar).
- an email is opened on a device with a specific OS, which protects against tracking in emails by default (iOS or custom Linux distributions).
- an email is opened in a country where servers from your country may be blocked.
At the same time, tracking of clicks on links in the email may work correctly, but the link should have a trigger, so the tracking part of it allows you to get statistically important data on the email conversions.Remember:
- DO NOT distribute emails from a mailbox that is not intended for this purpose.
- Set up DKIM, DMARC, MX and SPF.
- Use the company's corporate domain, e.g. firstname.lastname@example.org
- Only send out emails to people who have requested to receive them.